What does a little green frog, a new startup, and free software look like? It may just look like UpstartHQ, who are currently building yet another light and simple kanban tool (tailored for startups)? Don’t get me wrong, it’s pretty. It’s simple… almost offensively simple. But that’s the point, right?

[Enter]: UpstartHQNot a physical kanban board, but may just be the next best thing!

Sign up, click the verification email in your email box and you’re ready to roll.

Go on, add your first story. It’s simple. If you’re quick enough, you can fill up an entire kanban board in seconds (like I did above).

Easy as pie. In terms of options, you don’t get many. You get to change stories around, change assignees, delete stories, edit swimlanes… and that’s about it. But don’t get bummed about it. That’s the point. Simplicity and lack of options. Maybe they’re taking a Steve Jobs approach to this whole thing.

It’s free for now, but it will be interesting to see what the monitization strategy looks like as they move forward. I’m assuming it’ll be a freemium style pricing model.

Give it a run. Who knows. It may just be what you’re looking for.

Features below:

Kanban Board

Upstart provides you with a super slick Kanban board that ensures visualizing your work-flow, limiting your W.I.P and reducing your feature lead times has never been so much fun.

BDD Style User Stories

Behavior Driven Development (BDD) allows you to capture user stories in plain consistent language that can easily be understood by developers and stakeholders alike.

Real Time Collaboration

Get a birds eye view of your product development and watch developments play out in real time. Upstart puts the fun back into product collaboration.

Meaningful Analytics

Armed with key metrics relating to product, team and user performance you’ll be able to quickly identify blockages to avoid losses in momentum.

Upstart reduces the chance of failure caused by lost momentum, focus or motivation. Upstart integrates a set of powerful tools to keep your team motivated, focused and informed. Grounded in agile & lean philosophies this is your killer route to success